I started taking interviews in 2012 when I became design manager. Since then, I’m sure I would have taken a few hundreds of interviews until today.

Lots of companies have started eliminating design test and started focusing on detailed portfolio walkthrough. Sometimes the expectation will be that the candidate should present at least 2 detailed case studies, which helps interviewers understand the candidate better before deciding.

When it comes to walking through the case study, everyone has their way of communicating the project story — some come up with a beautiful narrative and some with broken descriptions.

After 2020’s slowdown…


Hi Conny, absolutely. I feel it's our responsibility to share beforehand what we are expecting from them. If I'm hiring for my team, I documented some quick tips for candidates to pass before they appear for an interview, e.g. STAR. For this, I work with hiring because they are in touch with a candidate from day one, and this also shows the company culture.


In my 15+ years of design career, I have worked in a variety of companies ranging from small to large ones. Companies where I was the first designer to the companies where we had almost 50 designers. Companies where the design was tightly coupled with development to the companies where the design was independent. I see most of the companies knowingly or unknowingly are organizing themselves in such a way which creates a silo thinking. Multiple departments, teams, job titles are the representations of this silo thinking. In these silos, most people think in his/her little box. In some companies…


I’m an avid reader. I didn’t use to, but over the last couple of years, I made an effort to change, and I’m happy that I’ve succeeded. One of the best decisions I made was buying a Kindle because now I don’t have to carry books, and it gives me the freedom to switch anytime.

The majority of books I read are non-fiction and fiction is something I’m still trying to pick up. Most of the books are around design or phycology. Psychology is something I like reading a lot, and I feel it helps me a lot to understand the user’s side.

​Here are some of my favourite picks. Honestly, the list is quite long but below are the ones I read twice or even more often. My all-time favourite reads. I hope you find one or two and add them to your library.

About Face 3: The Essentials of Interaction Design

This book is pretty much the bible of interaction design…


At the end of 2015, I met a startup founder at a conference. We started talking about design, the market, and his app. He was feeling quite proud of his idea, and I was going with the flow. I asked him how often people use his app, to which he said, “oh, we have 50 thousand+ downloads”. I was impressed, but curious as well. So I asked him where exactly it fits. He automatically started talking about the market. That prompted me to ask him how long do you think shelf life is? “Hmmm. No idea, but we do have…


Whenever I board a cab I end up observing cab drivers and car.

In India, cab market is growing and every automobile company is in the race to attract cab buyers. Thanks to the cab aggregators and economic growth.

According to the drivers, all automobile companies generally play around space, low cost of ownership, mileage, service network etc. Automobile companies claim that their car is perfect for cab purpose. Just to make it look like a cab sometimes they reduced the features and opened for cab market considering buys are generally price conscious. Black bumper is a great example here.

The reality is when cars failed to attract personal buyers they opened for cab market. e.g are Indica, Logan/Verito, Etios etc. There are few exceptions here ;)


Design in India is growing! Companies started realizing the importance of design. Maybe that’s why all big giant Indian IT companies started setting up studios/design teams in house. If you google Design in India or design india there are few websites which look like a good resource for design in India.

e.g. India Design Association: InDeA (http://www.in-de-as.org/)


Those days are gone when users used to stick to one platform or application. Today it’s more about the ‘experience’ and ’benefits’ users get. Digital wallets are an example here. A few years back I downloaded Paytm to see what’s that. It looked like a place for recharge your mobile etc, being a postpaid user I didn’t bother to use it. I started using when they started bill payments (phone, electricity etc) and Uber. The best part was you get benefits e.g. discounts or cash back. …


The banking sectors of today have realized that “Customer Experience” is the combination of multiple “Dots”. The process starts by opening an account with the bank and then the so called valuable customer chooses to visit a branch for all his banking needs or use the technology platforms like ATM’s, Deposit Kiosks, Phone Banking, Net Banking and Mobile Application.

During this overall process, if one “Dot” goes missing or blurred, the entire experience leaves a bad taste.

Over the last few years, Private Banking seems to have understood the importance of all the “Dots” being in place and had started…


It’s been more than a year when I downloaded Inbox on my iphone and my wife on Android phone. Initially, when we moved from Gmail app to Inbox it took us some time to understand and get comfortable with their groupings. I absolutely loved the idea of ‘done’ which I used in Mailbox. My wife is not a tech savvy so there was a small learning curve for her to understand Inbox, especially what is done and swiping stuff. Grouping made maintaining emails much easier. More than that we liked quick reply feature.

In a year-long use, we noticed one…

Sunil

Autodidact Designer & Maker. Product design lead @ Grab. Currently designing for millions. — www.sunilshri.com

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